Protect Your Trademark From the XXX Industry!

ICANN To Allow .XXX DomainsBeginning on September 1st 2011, .XXX will be the primary extension for websites of companies in the adult entertainment industry.

The registry in charge of this extension will allow registered trademark holders to 'block' domains corresponding to their trademark so that is is not used by third parties who wish to profit of the notoriety of the said trademark in order to exploit it for adult entertainment purposes.

One of the particularities of this blockage is that once the domain is blocked, it cannot be used. Therefore, once we reserve ERLACH.COM, we will be unable to manage it or even forward it to ERLACH.COM: it will simply be reserved and rendered non-operational.

The second particularity is that the blockage is only paid once: you pay $200.00 for every trademark/company name that you want to block, and you will not need to renew this blockage.

There are nonetheless some restrictions with regards to blocking a .XXX domain name: you must be the legal trademark holder and provide documents that prove this. Once the information has been verified, and if you are not in competition with another company with the same trademark as yours at the end of the pre-registration period (Sunrise), the domain name will be permanently blocked. No further action will be possible with this domain, not even a transfer.

If, on the other hand, you are competing with a company with the same trademark as you, there are two cases:

- The person in question is part of the adult entertainment industry
(Type A): your blockage request will be communicated to this company,
and they will have the possibility of withdrawing their reservation
request. Nonetheless, if it is maintained, the domain will be
attributed to them. Any recovery of the domain must therefore pass by
judicial means (ICANN).
- The person, like yourself, is pursuing brand protection (Type B) :
the Registry will take into account all identical blockage
requests and will register them. Since the domain is blocked, it
belongs to nobody.

Keep in mind that in any case, no brand protection request will be refunded by the Registry, even if the domain was registered by a type A customer.

WARNING: Brand protection will only be possible during the 30-day Sunrise period starting on September 1st 2011 and ending on the 30th. Beyond this date, brand protection requests will be ignored. Also, please be aware that the general opening of .XXX will be reserved to the adult entertainment industry, with a systematic verification of registrations. This means, therefore, that the only opportunity to protect your brands is within this so-called 'sunrise' period.


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