Our last blog focused on company culture as well as the effect it can have on your brand. Your company’s culture, good or bad, shows up in your brands reputation. We talked about ways to assess the cultural health of your business, but how do you give your company a cultural facelift?
If you have established that the culture of your company could use some adjusting or refreshing, there are several questions you will want to ask yourself first:
- What attributes do you value that you would like to show up in your company’s culture? Respect, acceptance, ingenuity, fun, etc.?
- What are the major values or focus of your company? How can you make that prominent in the culture?
- Who manages the flow of information? How and what’s distributed to the staff?
- Do you reward employees and in what ways?
- Does everyone feel heard in the company? Do people feel free to express their ideas and give their opinions?
These might lead you to more questions. Consider having a brainstorming session with your employees to determine the right solutions for your company. Listed below are some ideas we came up with:
Suggestion/Thought box – Enabling individuals to anonymously share their feelings or opinions about the day to day in the office can lead to a more open feeling in the company. These concerns can be mentioned in company meetings if they relate to everyone.
Empower employees – Treat employees like peers; let them have ownership over their jobs. Don’t micromanage! Transparency can encourage empowerment as well. Don’t just tell your employees when there are successes, let them know when things aren’t going so well too. Their support may help you triumph over the hard times.
Flexible hours – You hired your staff because you trust them to do their job. Allowing them to have somewhat flexible hours will show you trust them to get their work done well and on time. The respect you give them will be reflected in the respect they give you.
Dress code – Today it is unusual that individuals are required to wear suits and ties on a regular basis. Giving workers freedom to express themselves with their wardrobe is a simple technique to make them feel accepted for who they are. To take this one step further, think about themed days: silly hat day, bright clothing day, 80’s day, etc. It’s remarkable how beneficial self-expression can be.
Celebrate – A company is made up of the people in it, so celebrate together. A monthly movie day, a catered lunch, or lunchtime board game days are only a few ways you can get your employees together to celebrate.
For some added fun, here are a number of things real companies do to add to their culture:
- Spontaneous Nerf gun wars
- Painting inspirational quotes on the walls
- Hitting a loud gong when there is a success to let the whole company know
- Foosball tournaments
- Lunchtime Yoga
- Lunchtime Crafting Club
- Monday Mad Libs, whoever wishes to contribute, does, and then the completed Mad Lib is emailed to the company