Strategy is commonly at the forefront of a company’s focus. Strategy is not the only thing which makes a company successful. Culture also plays a huge role. The culture of your company impacts your branding, your marketing success, and daily operations, all of which have an effect on how the world sees your company. The logos of brands like Apple, Google, and Starbucks are recognizable not only because they appear to be everywhere, but also these companies have strong cultures that shine through their employees, storefronts, and logos. These positive, strong cultures all begin within the walls of their offices.
Why Culture is so Important
A healthy workplace culture fosters creative thinking. When employees like the place they work and feel like they’re part of the team it makes them challenge themselves in innovative ways. In a workplace in which people feel invisible or stifled they’ll often do the minimum amount required. It is a part of human nature to want to feel appreciated and important. A business is made of its people so whatever attitude prevails will show up in your brand and the products and service you provide. Ultimately, taking care of the culture of your workplace is everyone’s duty from the CEO to HR.
A healthy culture has numerous benefits. Here are just a few and the reasons why they can have such a considerable effect.
- Focus – Keeping employees dedicated to the same goal helps a company run with efficiency. Getting people to care about the goal comes with having a healthy focus. If your employees feel like they are a significant part of achieving that goal they’ll be more likely to push themselves. When individuals feel like they have no effect on the main goal, they loose focus, and can become cynical.
- Cohesion – The basis of cohesion is strong communication between team members, whether they are dealing with successes or roadblocks. Strong communication strengthens teamwork and makes operations run more smoothly. In a workplace with an unhealthy culture, people might be nervous to provide feedback about problems that arise or may not care enough to act quickly when issues do arise.
- Motivation – It may seem obvious that a enthusiastic workforce gets things done, but companies that are not aware of the health of their culture could be suffering with regards to efficiency.
Measuring the Cultural Health of Your Company
You should assess your company’s culture a few times a year. How can you do this? First, take a look at how your workers are managed. It is true that a few people may never be happy but, generally, if the consensus is negative you may start thinking about modifications to improve the culture to help your business. Tune in soon for a few tips on making your company culture better.