Microsoft is everywhere; their products are used the world over. And, Bill Gates, Microsoft’s chief, is among the most widely known names in the field of technology. With that being said, Microsoft is missing one thing, it has never had a “cool” image. But the release of Windows Phone, Microsoft’s new smartphone software, may alter our perception.
Microsoft has long fought an industry reputation as a sort of stodgy dullard. There is a decent list of failed Microsoft products. Remember the Zune music player? Maybe not. How about the Kin phone? That flop has long vanished from the minds of most consumers.
Windows Phone software, though, is apparently a hit among the technology press. Many media critics say that Windows Phone is one of the best looking and performing smartphone operating systems currently available. That’s heady praise for any company, not just Microsoft.
Windows Phone draws praise for its vibrant on-screen typography and its mosaic of animated tiles on its home screen. This presents a visual contrast with the home screen of the iPhone. The operating system receives points, too, for making it easier for users to gain access to social networks. When friends or family members post pictures, messages, or updates to Twitter or Facebook, the tiles representing these services pop into life on Windows Phone-equipped devices.
It is interesting that even with all these features, Windows Phone hasn’t been a big seller. This might be, in part, a result of the phones which use Windows Phone as an operating system, many people think they are boring. Another contributing factor is that most wireless providers push iPhone and Android devices.
While sales may be lower then ideal for Windows Phone the change it is making to Microsoft’s reputation could have a very beneficial impact. Where the consumer is concerned, a little cool never hurt a business.