Apple And The Coming Of Holograms

Remember when tablet computers sounded like the stuff of science fiction? Or how about smart phones? There was a time when phones that let you surf the Web and send e-mail messages seemed like the technology of the future. Now these are the technologies of the present. So what’s next? Ben Kunz, a writer for Bloomberg Businessweek, has his own prediction: holograms.

Apple and holograms

Kunz believes that our Apple devices will quickly display interactive holograms, similar to what Robert Downey Jr.’s character was able to utilize in the movie The Avengers. This prediction is not based solely on the conjecture of one man. It is based upon some recent Apple patents and acquisitions. Additionally the extreme competition in the tablet industry shouldn’t be over looked. Apple is going to need to take a daring step soon to stay ahead of its competitors. Will that step be holograms?

Apple’s plans

How it may work: With forward-facing cameras that track the positioning of the viewers’ eyes and a screen that projects beams of light at different angles a hologram could be created. This hologram would also be very realistic because of the different angles created by the various beams of light. The viewer could look at it from every direction and it would retain its visual integrity.

The future of 3D?

One of the biggest challenges behind 3D holograms is that so far they have failed to really excite consumers. Look at how 3D TV sales have been sluggish. Even game systems, like Nintendo’s 3DS handheld system, which doesn’t require any special glasses, have not been selling well. So what would compel Apple to dive into this market? Well, Apple has a history of taking ideas other people are battling with and making them succeed. Think about when Apple took the idea for the mouse from Xerox, made it more efficient, and sales soared. The idea then is that Apple is going to take what other companies have done with 3D technology and make more realistic holograms that will enchant consumers.


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