If you want a simple way for customers to get a hold of you, live chat warrants looking into. With it, your clients can go straight to your website and chat directly with an individual to get their questions answered. This can be very handy for them.
Recently, Ivana Taylor wrote an article for the American Express OPEN Forum about live chat and how it will make a company more accessible to consumers. Have you ever walked around a department store looking for an employee to answer your question? It’s annoying. With live chat, your customers won’t have that experience when visiting your website. They can ask you a question and get the answer right away.
Live chat apps
Taylor advocates four live chat tools for business owners. These tools all have two things in common: They’re powerful and they’re reasonably priced, making them perfect for cash-strapped small businesses. Olark’s live chat tool is a simple app that will give your customers the chance to directly connect with your business. It’s easy to deploy and maintain. It doesn’t, though, include a lot of extras. That might be acceptable for many small businesses, but for those who need a bit more power, Taylor recommends LiveChat.com, SnapEngage, and LivePerson. These chat tools allow business owners to use chat on mobile device and see what pages customers were investigating when they clicked on chat.
The reason this trend appears to be growing is that is can give a company an edge over a competitor. Additionally, it can instill confidence in the consumer and help build a long lasting relationship.