We all know you can buy ad space on Facebook. And while ads on the world’s largest social network are generally quite affordable, they still cost money – which as a small or medium sized business owner, may be in short supply. Thankfully, there are many ways to market your business for free on Facebook.
Not long ago, uploading a video to the internet was still a new and novel concept, but now we have access to multiple services for live video streaming. Most of these are free and offer great opportunities for increasing your visibility with little to no investment.
Just because your IT provider has a plethora of awards and certifications under its belt doesn’t mean that you can blindly hand over your business’s future to them. Often times, there are some aspects in your business continuity plan that tend to be overlooked by your provider.
ImageMagick, one of the internet’s most widely used image processing services, is susceptible to attacks that may put your site at a huge risk of exploitation, according to recent reports. The discovery of this vulnerability means attackers could potentially steal your site’s data, or corrupt it entirely.
Are your tweets not getting enough exposure? With so many other social media campaigns out there, it can be tricky to get the attention of followers in Twitter. While posting regularly and writing bold headlines are important in grabbing the audience’s attention, there are other Twitter tactics that you should be employing in order to get the most retweets.
From free information products such as ebooks to brochures and email campaigns, today’s marketers have a wealth of tools and tactics at their disposal. While content marketing and social media garner most of the attention in the marketing world, it’s easy to forget about tried and true techniques that are as effective today as they were twenty years ago.
Know thy enemy. When it comes to hackers, most business owners get hung up on the technical and mechanical details of a cyber attack forgetting another important aspect: motive. Why are they attacking people and organizations in the first place? And who are they targeting? By answering these questions you’ll have a better understanding of what resources need the most protection in your business.
500+ LinkedIn connections can open doors. It can lead to more business, new clients, and provide social proof to yourself or organization. However, getting to 500+ connections can seem like a daunting task, especially if you have a business to run. So how can you break through and become a LinkedIn power networker? Here are a few tips to get you to 500+.
Network every day
If you’re struggling to grow your LinkedIn network, you may not be spending enough time on the platform.
Love it or hate it, mobile technology in the workplace is here to stay. While more and more companies are utilizing it as a way to up their productivity, there is a right and a wrong way to go about it. Here are four tips to help you successfully integrate mobile devices into your organization to create a more efficient and productive business.
Bring your own device (BYOD) strategy is when an employee uses their personal mobile device to work with your company from anywhere. This strategy can bring about many advantages to your business such as increased efficiency and convenience. However, this can also bring a number of security risks for your IT infrastructure and data.