Microsoft Power BI and Office 365 analytics

Microsoft Power BI and Office 365 analytics

As machine learning, digital storage, and analytics software get more advanced, data is becoming more valuable than ever. Even businesses that don’t rely on data to operate are starting to find ways to get more value out of their information. Microsoft’s newest platform is an excellent example of that — and it’s free!

What is Power BI?

Released in the spring of 2016, Power BI is Microsoft’s business analytics platform.

Why your business needs CRM

Why your business needs CRM

The right technology investment can lead to business success. With customer relationship management (CRM) software at the helm of your sales and marketing efforts, you can nurture long-lasting business relationships and improve your bottom line. If you need a little bit more convincing, we’ve compiled five more reasons why your business needs CRM.

Grows with your business
The ol’ Rolodex may have been useful for managing a few clients, but you’re going to need a better solution if you plan to maintain relationships with hundreds, possibly thousands, more.

The age-old marketing tool you’ve forgotten

The age-old marketing tool you’ve forgotten

From free information products such as ebooks to brochures and email campaigns, today’s marketers have a wealth of tools and tactics at their disposal. While content marketing and social media garner most of the attention in the marketing world, it’s easy to forget about tried and true techniques that are as effective today as they were twenty years ago.

BI is for small businesses too

BI is for small businesses too

Business Intelligence (BI) has conventionally been the preserve of big business, given the need for specialist knowledge meant hiring pricey experts was often the only way to leverage its value. But the rise of self-service BI tools has leveled the playing field, allowing small- and medium-sized businesses to get in on the game too.

Business intelligence made easy

Business intelligence made easy

When you think business intelligence, you likely think about charts and graphs that reveal valuable data about your customers, profits, and operations. While these may be simple enough for some to understand, what if you could simplify your data even more? A new innovation in the business intelligence world may have just made this a possibility.

Making the most of Google Analytics

Making the most of Google Analytics

Understanding how your visitors are using your website is one of the most important things you can do to optimize your online presence and generate more leads and revenue. Google Analytics remains the top analytic tool, allowing you to keep track. Yet many companies tend to focus on the overall performance without taking the time to understand other key metrics that contribute to the end result.

Your guide to smart BI planning

Your guide to smart BI planning

You have finally decided your small or medium-sized business is ready to utilize Business Intelligence (BI) software. This is a big step for your company and one that must be approached with diligence. If you are not careful the cost of BI software, not to mention training, could far outweigh the actual benefits you end up receiving.

Why you should go for self-service BI

Why you should go for self-service BI

Business intelligence (BI) tools are powerful platforms that allow organizations to gain significant insight into their business activities, clients, employees, infrastructure, and much more. But as data volume continues to grow exponentially, more and more business owners are realizing that traditional BI tools are becoming less effective – and so they turn towards a more modern, efficient, and self-service approach.