“What’s your Facebook name?” is not a question you’re often asked when someone needs your contact details. In the first place, Facebook messaging isn’t everyone’s voice call app of choice, especially for group conversations. As of now, Skype rules that arena, especially for business communications.
A lot of businesses are still mystified as how to measure just what kind of value they are truly getting from social media. Because it is a medium that is still evolving, it can be hard to understand just what works and what doesn’t when it comes to social media and measuring its value.
Vulnerabilities in the web-based version of popular instant messaging app WhatsApp recently left up to 200 million users exposed to hackers and malware. The bug was picked up by an Israeli IT security firm, and WhatsApp put a fix in place before news of the potential threat spread.